Thursday, April 16, 2009

What is Home Staging?

Home Staging Is…
1. Preparing a house (painting, cleaning, decluttering, rearranging, etc.) to sell by doing things that appeal to a wide range of people.
2. A part of the real estate industry.
3. Organizing and highlighting the features of a house (windows, doors, fireplaces, flooring, storage, architectural details, etc.) so that the buyer knows what he or she is getting.
4. Making the house feel inviting and comfortable so that the buyer can see himself or herself living in the house.
5. An investment. You will save money in the long run by spending money upfront to prepare your house to go on the market as opposed to giving the buyer credit to fix or change something about your house at closing.

Home Staging Is Not…
1. Decorating or designing a house.
2. Only a part of the interior design industry.
3. Organizing and highlighting the seller’s personal furnishings and belongings. In this case, the buyer is distracted from seeing the beautiful details and features of the house.
4. Leaving the house sterile and empty or overly personalized. Personal photographs, specific colors and designs, and collections can all distract the buyer from what ou want him or her to see.
5. Spending money that you will never see a return on.